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"We've generated 7 figures with this one email funnel" - that's BS. Here's what you need to know about those get-rich-quick schemes.
One-size-fits-all email strategies are selling you short
Apr 1, 20246 min read
The strategy that allows sending more emails AND retaining high engagement rates
*This post was originally sent as a newsletter to my email subscribers. Want to get those free resources directly to your inbox & before...
Mar 29, 20241 min read
These 6 Simple Improvements Can Drive 5&6 Figures in Added Revenue from Your Email Marketing Every Year
During the quiet holiday time between 2023 and 2024, I went into a deep dive into apparel B-corp email strategy. 9+ newsletters later, I...
Jan 5, 20247 min read
Sell Through Emails & Build That Trust - A Mini-Interview with Jeff Sheldon, Ugmonk’s Founder
A while back, and I’m not really sure how, I came across the brand Ugmonk on social media. There was something about the clean lines,...
Nov 10, 20236 min read
Struggling with your email marketing? You may need to work on your differentiation strategy.
If Rick Astley managed to revive his brand thanks to emails, so can you.
Jun 30, 20233 min read
The Break Fellowship - Unethical marketing sponsored by tax-payers money
Did I accidentally get myself into a 3-week cult experience, funded by the EU?
Jun 16, 202328 min read
Ethical email strategy in 3 acts - as told by Ted Lasso
What the 3-season AFC Richmond arc can teach you about building ethical and effective email marketing strategy.
Jun 9, 20237 min read
What if you gave your subscribers the power to choose?
A recent personal experience that made consent all the more important to talk about in email marketing.
Jun 2, 20234 min read
Where emails fall short and doubt starts creeping in
Why the Liking Gap and the effectiveness of emails matter for your next email campaign.
May 12, 20236 min read
The weird connection between Eurovision Song Contest and ethical marketing
3 ethical lessons that one song from the 2022 Eurovision Song Contest taught me
May 5, 20234 min read
So... how did the last Email Muscles launch go?
The good, the bad, the ugly and the learnings I had from launching Email Muscles a couple of weeks ago.
Apr 28, 202312 min read
Not another boring conversation about the future of email marketing and the rise of ChatGPT and AI
ChatGPT will not take your job. But here are a few things to consider regardless.
Mar 17, 202334 min read
Everything, everywhere, all at once - and my next launch strategy
You know it when you think of something, and then keep seeing it popping up again and again around you? So ethical email launch strategy.
Mar 10, 20236 min read
The 5 strategic steps that increased my email click-through rate by +384.87% in less than 2 months
How did I manage to grow my email list organically by almost 50% in less than two months, while still increase the CTR by almost 400%?
Mar 1, 20238 min read
Moving out ethically, Pt. 2
If you got to know me even a tiny bit, you know that I see content ideas everywhere I go and in everything I do. My moving out process is...
Feb 24, 20238 min read
Of Dungeons and Emails
The common mistake that brands make when onboarding a new subscriber - and how you can easily avoid it yourself.
Feb 10, 20233 min read
Marketing and sales tactics - and moving out
5 key human psychology sales and marketing tactics I noticed when moving out - and how to use them ethically in your own marketing and life.
Feb 3, 20236 min read
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