The ethical blog | Ethical Emails

A depiction of the Yuval Dictionary (although mine is a lot more fun. I trust your imagination).

5 terms my clients know that can improve your email marketing conversions

Even if you use only 2 of them, your emails will drive better results.

Apr 13 min read

[Case study] How my client added $60k in email marketing revenue in one month - with less than 1k subscribers

The 5 tactics we used to turn their stagnant list into a channel that works for them

Mar 296 min read

What staying at a women-only hostelle in London taught me about making a difference to your email marketing revenue

The difference between a "good enough" email strategy and a "We never thought this email marketing revenue is possible" one

A couple of weeks ago, I traveled to London for a couple of meetings and an IRL, special B Corp Month version of my monthly ethical email...

Mar 143 min read

The low-hanging fruit approach my clients use to get higher email conversions

Why you need to start designing your email marketing strategy around annual trigger events.

Mar 112 min read

Pasta la vista, 2024 - Reflections on the past(a) year in my business, the ethical email marketing world, and predictions for the year(s) ahead.

My 2024 business highlights and lowlights, and also - where is ethical email marketing headed in 2025?

Dec 20, 20249 min read

6 B Corps that did better with their email marketing in Black Friday/Cyber Monday 2024

And what they could've done even better to improve their email revenue and overall impact.

Dec 6, 20245 min read

3 ways to stay strategically consistent with your email marketing without burning out after running a big promotion (like Black Friday/Cyber Monday)

How you (and your team) can get a well-deserved rest while also nurturing your relationships with your subscribers after big promotions.

Dec 3, 20244 min read

Chin hairs and ethical email marketing

Email marketing doesn’t need to feel like that chin hair stuck in your business for good.

Nov 27, 20243 min read

The U.S. elections are over. Now we grieve. Tomorrow we get loud. Because your impact is too important to give up on.

Impact brands need to wake up. NOW. Because things won't get easier now, but "louder" apparently means "better.

Nov 8, 20244 min read

One of the biggest mistakes ethical brands make with their automated email flows - and how to solve it

Things can get sticky and messy as soon as you introduce a new automation. Here's how to avoid it and why it's so important.

Nov 1, 20244 min read

Is this email marketing list hygiene "best practice" costing you sales?

Too many businesses are losing precious sales for following this "best practice" without weighing the alternatives. Don't be one of them.

Oct 25, 20245 min read

How to plan a predictable email marketing strategy in such unpredictable times

Where do you see yourself, or your business, in 6 months? A couple of people in several of my circles shared recently that they can’t...

Oct 18, 20242 min read

No, you're not sending enough emails. Here's how to increase your email marketing frequency without antagonizing your subscribers

Emailing consistency and frequency have been top of mind for my clients and me lately. On one hand, brands finally realize they can’t...

Oct 11, 20242 min read

Kamala Harris and the Democratic Party's email marketing strategy - What I would've done to improve their conversions and create more impact!

What has the Democratic Party done with their email marketing this summer and what they could've done to improve conversions! Full analysis-

Sep 27, 20242 min read

Looking to future-proof your business? You need email feedback loops.

“We tried this email marketing thing. It didn’t work for us, but we want it to. We know how powerful it is, and we already have a big...

Aug 2, 20244 min read

Does the size (of your email) matter?

I ran an ethical email marketing experiment. The results were shocking.

May 31, 20243 min read

Worried about crafting the perfect subject line? Read this.

How my clients and I can send risque subject lines to our subscribers and still get a ton of email engagement.

May 17, 20244 min read

Why you need more consent in your email marketing strategy

Avoid the common consent blindspot that other email marketing programs can't seem to see.

May 3, 20244 min read

The 3 email marketing areas most B Corps and impact-driving brands struggle with

Here are 10 questions I ask on my consultations to help email marketing managers to overcome those challenges.

Apr 26, 20242 min read

The 3 questions everyone has about ethical email marketing strategy

*This blog was originally sent as a newsletter to my email subscribers. Want to get those first and get more free ethical email...

Apr 19, 20241 min read